Insights
Harnessing the power of FOMO
Introducing Figg’s new FOMO messaging functionality. Now Figg publishers can notify users who missed the opportunity to earn a cash-back reward.
Insights
Action vs. intent: optimizing media in a cookie-less world
Google announced earlier last year that they will be removing the use of third-party cookies in the start of 2022. Third-party cookies are a driving force behind many aspects of programmatic and digital advertising so what is next for brands whose marketing strategies rely on them?